We have been offering our patients a free trial of hearing aids in the UK for over 7 years. It’s a great way to test your willingness to wear hearing aids if you’re a first-timer, or to compare a ‘new’ hearing aid against your current model. We found that if we just trust everyone and let each person walk off with a new set of hearing aids on day 1, then we tended to get a very positive response. It breaks down barriers and develops the trusting relationship needed. We are so confident about our method improving outcomes for new patients that we are now conducting trials whereby you can try 2 new hearing systems together to compare in real time, in your own environments….